Gentry Ltd. “mans up” the retail commercial

Gentry LTD from Intake Studio on Vimeo.

While in Vegas, Karen and I had the pleasure of running into Britt Fulmer and Brandon Sullivan of Gentry Ltd., in Wichita, Kansas. They were excited to show us a new commercial they’d developed, called “It’s Time to Man Up,” and we were blown away! Talk about a way to get a younger customer excited about tailored clothing—this piece is sexy, tasteful and eye-catching.

“The whole theme was based around a general frustration with men who won’t dress like they want to,” says Sullivan. “We have people say all the time (especially in the midwest) how they wish they could dress that way, or how they would love to be able to pull something off so to speak.  And from our standpoint, it’s a great time for our customer to “man up” and dress like they know they can!”

The ad even won the “best of broadcast” award at the 2011 Wichita “ADDY” award.


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  1. Britt & Brandon have found a simple message that the menswear industry has failed to do for years. We have failed to “ask for a sale” in a way that provides a real reason for the customer to try to dress right. Gentry’s approach has value for the customer. I think it would benefit the entire industry if MR would focus their efforts to encourage both manufacturers and retailers to develop this kind of message. Wouldn’t it be great to have the industry focus on a message that has value for the consumer rather than just brand building? I, for one, would invest time to help further develop the positive marketing theme that Britt & Brandon did so well. We should all challenge the industry to see if a unified focus on a healthy approach could be developed that would benefit all segments of the industry. From where I sit, if the industry cannot work together on a focus, it will not survive. This can’t happen unless MR takes the lead. There is no other potential leader in the industry. …Gordon Forbes

  2. avatarLucky Nahum says:

    With the utmost sincerity, I hope that this was extremely successful for Britt, Brandon and their entire team.

    At the risk of ruffling some feathers, I had some issues with this ad. I can see wanting to walk through the door that the saying “man up” presented, however it immediately brought up negative feelings because of the so-called-politician that most recently uttered those words as well as the attitude that one has to be “A MAN”…well, to be.

    I hope that this discussion is taken in the spirit in which it is given, and that is in reflecting the “industry focus” mentioned in the above comment. If we are to be “focused”, we need to be if nothing else, honest and passionate and help one another achieve a level of greatness I believe we are capable of.

    Much respect and praise goes to Britt and Brandon for their effort to move the ball forward as opposed to simply sit back and observe the game. The video was well put together, has great production value and a good look…all extremely important in this industry were image plays a majore role.

    Keep up the good work!

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