Marty Staff, the former chief executive of JA Apparel, has signed on with Los Angeles-based American Apparel as its chief sales development officer. He will report to American Apparel founder and CEO Dov Charney.
“I spent almost two weeks with Dov and his key execs in the last month or so,” Staff told MRketplace via e-mail. “I left blown away with what Dov has done…and also excited to become a part of all that American Apparel can still do. I found Dov brilliant, driven, creative…and, frankly, a lot of fun. Having worked with people like Ralph Lauren and Calvin Klein for close to 20 years, I prefer to work with creative people, and Dov really got my passion for this business to further heighten.”
Staff is expected to expand American Apparel’s wholesale business; currently, it only wholesales its T-shirts. He left JA Apparel last September after seven years with the company. He has a long history in the menswear business, with a resume that includes eight years at Polo Ralph Lauren, nearly a decade at Calvin Klein and about four years at Hugo Boss.
American Apparel, which operates 270 stores in 20 countries, has been struggling financially, swinging to a Q3 loss of $9.5 million in November. The company appointed an acting president in October, former Blockbuster CEO Tom Casey. Management consultant John Lutrell joined as CFO last month.
The company signed a new loan agreement with Lion Capital in February in which the company promises EBITDA of $6.25 million for the year to February 28, rising to $70.8 million for the 12 months ending September 30, 2013.