JCPenney debuts The Foundry big & tall stores

PLANO, Texas—JCPenney’s Growth Brands Division has launched its big & tall men’s store concept, The Foundry Big & Tall Supply Co., with a website and 10 stores in Texas and Missouri scheduled to open in May.

Steve Lossing, a JCPenney veteran who was promoted to president of the new Foundry chain last November, commented in a statement: “We simply want to provide classically styled, quality clothing for the man who has style but is frustrated with not being able to find the clothing and brands he desires in his size.”

The Foundry -- interiorThe stores, which will be between 5,000 and 6,000 sq. ft., are “inspired by the look of a microbrewery,” the company said. They will feature big screen televisions and poker table, and the fitting rooms are designed to look like giant copper beer tanks.

The merchandise assortment will include athletic wear, sportswear, footwear, accessories and tailored clothing from brands like adidas, Callaway, Calvin Klein, Cole Haan, Cubavera, Dockers, Geoffrey Beene, Izod, Levi’s, Marc Ecko Cut & Sew, Nautica, Nike, Perry Ellis and Timberland. The Foundry will also stock its eponymous private label in polos, tees, woven sportshirts, shorts, socks, underwear, belts, dress shirts, ties, casual bottoms and activewear.

The first six stores, all in the Dallas, Texas area (Allen, Frisco, Lewisville, Hurst, Arlington and Cedar Hill) will have grand openings on May 14. The Kansas City, Missouri area stores (two in Overland Park and one each in Independence and Kansas City) will have grand openings on May 21. The chain expects to grow to 100 doors by 2013.

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