Running around the city in the dead of summer during New York market week doesn’t always leave you feeling refreshed (rather sticky, sweaty and in major need of a shower!). Luckily enough, I saw a lot of refreshing product that kept me energized on my search of finding what’s new and next in contemporary. Now that I’m back in my frigid, overly air conditioned office (the grass is always greener…) I can process it all with a clear mind. Color and prints are important and were emphasized in every category. Here are some standouts from brands that are offering a fresh take on spring 2012.
Ones Stroke is a non-denim brand out of Japan that offers two styles (straight and cargo) in 20 colors for $98 wholesale.
Osborn makes fair trade shoes in Guatemala and employs 30 cobblers who sign and date the bottom of every pair. Some styles are created from recycled bags while others are digitally printed from watercolor paintings. Shoes retail from $130 to $180 at stores like International Playground, Oak and Assembly.
Based on the success of their store in Manhattan’s Lower East Side, Teddy Boy is in their second season of wholesaling the collection. Everything is made in New York City and Brooklyn including this colorful printed short sleeve woven shirt for $110 retail.
Ted Baker is showing some seriously fun colored shorts in a slim silhouette.
The guys at Stone Rose must have been paying attention to the retail buzz surrounding a knit movement for spring ’12. They’re introducing knit polo shirts with woven collar detail for $109 retail.
Tanks are this selling season’s hit and will only continue into spring ’12. Kr3w’s reverse printed tanks are an easy addition because of their cool styling and approachable pricepoint, $28 to $35 retail.
The always clever Paste showed whimsical patterns like these frozen cocktail swim trunks for about $90 retail.
Equipment is an established women’s line that’s venturing into menswear for spring. Woven shirts are made of fabrics like Fuji silk and inspired by vintage prints from the 1970s. Short-sleeved wovens retail from $100 to $200.
Manastash gained popularity in the ’90s as a true outdoor brand based in Seattle. Six years ago a Japanese company took over and infused more fashion into the design while maintaining its technical functionality. A standout was this hemp/cotton flannel bandana jacket for $349 retail.
THVM Atelier is denim brand that has three men’s fits: straight, tapered and skinny in an awesome range of colors for $99 to $130 retail.
This reversible jacket from Marshall Artists gives customers two options: a stand-out floral pattern or subtle chambray for $230 retail.
Repo Brand is playing around with color and fabric with these yellow waxed canvas shorts for $105 wholesale. I love the Bordeaux trim and sturdy hardware.