Perry Ellis buys Ben Hogan golf brand

Perry Ellis International Inc has bought the Ben Hogan golf brand from Callaway Golf Co in a move that reinforces its focus on golf lifestyle clothing.

Under the deal, the company will also assume all license arrangements, including South Korea and Japan, for apparel and accessories under the Ben Hogan brand name.

“We are working to launch the Ben Hogan brand within major retailers looking to capitalize on the white space on their floors and in the marketplace,” said Oscar Feldenkreis, president and CEO of Perry Ellis International.

Earlier this week the company said it was reviewing its brand portfolio and streamlining its operations to “eliminate less productive overhead,” after warning that increased discounting is likely to hurt its fourth quarter and full year profits.

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