Greg Norman Inks Macy’s Deal

NEW YORK—Macy’s will be working with Greg Norman Collection (GNC) on a special collection of performance golf wear. The collection, a collaboration between GNC and Macy’s private label Tasso Elba line, will be in stores this January.

Greg Norman for Tasso Elba, as it will be called, will include shirts, shorts, pants, outerwear, belts, socks and hats retailing for between $30 and $120.

“We are excited for the opportunity to expand the golf lifestyle offering of the Greg Norman brand,” said GNC chief executive Michael Setola. “Greg Norman for Tasso Elba will embody a much broader sportswear assortment that transcends the traditional knit golf shirt and includes tailored pieces, trousers, furnishings and accessories.”

Added Greg Norman, the golfer behind the brand, “I’ve always wanted to expand on the collection’s lifestyle heritage and our partnership with Macy’s gives us a platform to reach consumers beyond golf.”