PVH licensed for Joseph Abboud Collection dress shirts

NEW YORK—JA Apparel has added another brand to its dress furnishings licenses with PVH. The Insignia division of the PVH Dress Furnishings Group is now licensed to manufacture and distribute dress shirts under the Joseph Abboud Collection brand with an option to add underwear and loungewear under both Joseph Abboud and Joseph Abboud Collection.

The dress shirts, which will retail for $90, will launch for fall 2012.

“We have had a long and successful relationship with JA Apparel under our license for JOE and Joseph Abboud dress shirts and neckwear, commented PVH Dress Furnishings and Underwear president Mitchell Lechner. “We created our Insignia division to propel the growth of the Dress Furnishings Group through the offering of prominent designer brands such as John Varvatos, Michael Kors, Ike Behar, Ted Baker, Eli Tahari, Valentino and Robert Graham to partner with some of the finest department and specialty stores in the country. The addition of Joseph Abboud Collection dress shirts will provide us with an additional opportunity to deliver exceptional designer product to this important channel.”

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