SEATTLE—Nordstrom has announced a deal with GQ in which the magazine will provide editorial content for the luxury retailer’s e-commerce site, NordstromMen.com. A “GQ Selects” section will feature items for sale picked by GQ editors from the magazine. There will also be some in-store events. The collaboration will begin with GQ‘s July issue and run for six months.
Nordstrom GMM David Witman commented, “Our customers look to us for style advice. Who better to partner with than GQ—the authoritative style experts? As we work to serve men better through our offering and experience, we hope our customers as well as GQ readers will respond well to the multiplatform components of the partnership—in the magazine, online, in Nordstrom stores, and on social channels.”
GQ publisher Chris Mitchell added, “We are thrilled to be collaborating with Nordstrom on the successful editorial franchise ‘GQ Selects,’ which allows our readers to literally shop from the pages of GQ. Aligning with such a retail powerhouse takes the program to the next level.”
GQ says its monthly readership is 7 million people.
Nordstrom operates 231 stores in 31 states, 117 of them full-line stores and of them 110 Nordstrom Rack off-price stores.