Revising summer sales plans

Q: Last week’s dim job numbers and the resulting stock market dive have left me worried about sales for the rest of the season. I know the traditional summer slowdown is upon us, but should I revise my plans downward even more assuming that consumer confidence is flagging? What should I expect for fall?

A: That’s a good question, but before looking ahead first make sure that you are on your inventory plan for today. If you aren’t, you need to take action to meet those goals. Then, look at how your plans are trending. At Blacks, we expect growth in the fall to be about 2/3 of the sales gains we saw this spring. Watch your trends closely and adjust your plans if necessary.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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