NY market report: the college viewpoint

By the time the New York market gets started, MR’s summer interns are already seasoned menswear media veterans, having interviewed industry executives, assisted with photo shoots and tracked “man on the street” trends. That and the fact that they are closer in age to the target consumer for the contemporary market than some on our staff makes their opinions and insight both relevant and valuable. Here we present the combined reporting of Shaun Levine, Amy Sciarretta and Kelsey White (This was Amy and Kelsey’s second season covering the market), MR Magazine’s “Class of 2012,” on what they saw at the Agenda, Capsule and Project trade shows.

Agenda: Where surfers and skaters have a home of their own.

Hawke & Dumar: After working for J. Crew, the designer established Hawke & Dumar with a vision for a tasteful man with flair. The brand stays on trend, but keeps enough of a classic aesthetic for a refreshing Americana vibe.

Paper Wallet: Paper Wallet works with artists to create one-of-a-kind products, helping both the artists and the brand get exposure. The wallets are affordable ($20 retail), but once these limited edition pieces sell out, their value skyrockets.

Krochet Kids: This non-profit brand is best-known for handmade hats, with the names of their makers signed on each tag. Each purchase contributes to the employment, education, and mentorship of people in Uganda and Peru.

Herschel Supply: The newly-launched “packables” were standouts at Agenda, weighing close to nothing when packaged collectively. Herschel’s classic styles—wallets, computer sleeves, basic totes and backpacks—are canvas with leather details for a clean and polished look.

Capsule: The Coolest Collections

Sunpocket: These brightly colored sunglasses are made for skiers, maintaining their original design from the 1970s, when the brand was established in France. Their red, white and blue shades are made for the Olympics 2012 Opening Ceremony.

Marc Stone: Did you ever think you could be covered in volcanic ash and still live? Designer Marc Stone makes this phenomenon possible. Stone’s spring 2013 line features photographs of an erupting volcano printed on blazers, tanks and pants, with each piece focused in on detailed close-up shots.

Caminado: The floral skeleton heads with crystal-incrusted teeth drew everyone the Caminando booth—us included. We love the incorporation of yellow for pops of color, and blue shoelaces add to the already bold oxford style.

18Waits: 18Waits took us by the horns with its eclectic backyard camping feel. One of our favorite pieces at Capsule was this military-inspired jacket, easily paired with a white straw fedora and some feathers. To top off the look, you can put your keys on their one-of-a-kind antler key chains.

Project: Saving the best for last

Updated menswear styles and silhouettes fused with retro inspiration made for a refreshing atmosphere at Project.

Robin’s Jean: As long as it’s Swarovski crystal, your bedazzle gun is still welcome. Kim Dillard at Robin’s Jean proves that bling is wanted, from jackets to jean pockets. Everything from the color of the crystal to the wash of the jean can be customized. Neiman Marcus is a favorite spot to snag one of these custom items.

Thaddeus O’ Neil:Thaddeus O’Neil brought relaxation and comfort, drawing inspiration from Japan, Los Angeles, and Manhattan. O’Neil’s colorful patterned beach shorts are playful, but wearable for men of different tastes. One particularly striking outfit, however, is made for the gutsier man: a matching textured orange tank and shorts. “You have to wear them together,” insists the designer.

Hip & Bone: Accessories were all over this show and guys are starting to MANorize more then ever. With perfect timing, Hip & Bone featured hand carved brass pendants and belt buckles.

Bed Stu: Hands down, the intern’s choice award goes to Bed Stu for fabulous leather accessories. A standout piece of the fall 2012 collection is the Jackson Hole brown bag with a fur flap. One of our favorite spring 2013 pieces are stressed leather wingtips. Other items include the Cheyenne black washed canvas bag which has never-ending space to fit everything imaginable.

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