Don’t let a slow summer keep you from making the most of fall

Q: My sales really started to drop off in the latter part of summer. Should I expect an improvement in the fall, or are we in for a slow season?

A: Don’t let a slow summer keep you from making the most of the new fall season. The fall product looks good and consumers are starting to return from late vacations. In fact, we expect menswear to be up 5 percent for the season.

My best advice is to get into marketing mode, push your trunk shows, and stay positive. Really make the most of fall since we could see a slowdown in the spring.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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