Fall sales expectations

Q: I was hoping that my sales would start to pick up in September since I have already done a couple of fall events, but it has been slow growth. Is this what I should expect for the rest of the season?

A: Unfortunately, we do expect slower sales this fall since we’re at the end of a retail growth cycle. Here at Blacks, we still expect low single-digit growth for the season, but you’re going to have to use all of your marketing tools to make the most of it.

The US election, turmoil abroad, and tensions over the debt ceiling are adding uncertainty to the season. But, keep in mind that consumer confidence has been resilient and we still expect spring to be strong. Stay positive and put your customers first — it may be slower than you hoped but we are nowhere near a downturn.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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