Advanstar buys rival ENK International

NEW YORK— Advanstar Global LLC, the operator of the Magic, Project and FN Platform trade shows, has acquired rival trade show business ENK International. The terms of the deal were not disclosed.

ENK runs the Fashion Coterie, Intermezzo and Accessorie Circuit shows, along with the ENK New York and ENK Vegas men’s and women’s trade shows. ENK founder Elyse Kroll left the company after 30 years in September. When founding partner Ted Forstmann died in 2011, the company went up for sale and Advanstar was thought to be interested.

Advanstar Global CEO Joe Loggia commented in a statement, “Having ENK, Magic and Project within the same family of companies provides the fashion industry a choice of intimate and customized environments that satisfy their market needs. This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers Moreover, Advanstar Global has made significant investments in new technology that will enable our company to further drive value, service and solutions across the entire fashion marketplace.”

Advanstar said that the two companies “will continue to be operated separately.” However, it is not clear whether the ENK New York and ENK Vegas shows will continue now that they are owned by Project’s parent company.

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Comments

  1. seriously? this gives us a choice?…..

    Advanstar Global CEO Joe Loggia commented in a statement, “Having ENK, Magic and Project within the same family of companies provides the fashion industry a choice of intimate and customized environments that satisfy their market needs. This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers.

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