Today’s Fraas accessories press preview showcased exactly the kind of men’s spring scarves that MR has been touting for ages. Gorgeous colors, patterns and treatments (crinkles, pleats, double faced fabrics) in drape-y lightweight blends (some made in Italy, others in China) at great pricepoints (most in the $25 to $50 retail range) will make your American male consumers look as sexy as Italians. Since we couldn’t find a guy—Italian or otherwise—to model for us, Tiffany and Liz (both from Lipton Publicity) helped us out, Tiffany donning a blue paisley oblong and Liz, a grey one. (No reason women can’t borrow men’s scarves…)
And wait till you see the fall 2013 Fraas collection of men’s scarves, including chunky solids with contrast weaves, mini-stripes with tipping, double-faced tubular knits and gorgeous Fair Isle patterns.
My favorites were the beautifully colored softer-than-cashmere knit acrylics at an amazing $12 cost (Fraas owns the factory in China)! In today’s retail world where margins are as important as fashion, this fifth generation company is a must-see.