Geoffrey Beene launches annual Rock Stars of Science campaign

NEW YORK—The Geoffrey Beene Foundation launched its annual Rock Stars of Science campaign, this year honoring scientists and researchers at the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center in New York City. The Foundation’s six-page GQ spread features Aerosmith guitarist Joe Perry with some Sloan-Kettering’s team.

“Rock stars don’t follow orders; they follow their instincts,” said G. Thompson Hutton, who serves as the chief executive of both Geoffrey Beene and the Geoffrey Beene Foundation. “That same philosophy is behind the world’s most revolutionary medical research at the Geoffrey Beene Cancer Research Center. We are extremely gratified for the dramatic breakthroughs our funding is supporting.”

Added Perry, “It’s such important work. I don’t know anyone who doesn’t have a parent or a friend who doesn’t have cancer. It’s a plague. It’s not a matter of if you’ll get it but when.”

The featured scientists are: Memorial Sloan-Kettering Cancer Center CEO Craig B. Thompson, M.D.; deputy physician-in-chief, breast cancer programs Larry Norton, M.D,; Geoffrey Beene senior chair, MSKCC Scott Lowe, Ph.D.; junior researchers: Andrea Ventura, M.D., Ph.D.; Ping Chi, M.D., Ph.D.; and Johanna Joyce, Ph.D.

Geoffrey Beene has donated more than $126 million to the Geoffrey
Beene Cancer Research Center at Memorial Sloan Kettering Cancer Center since 2006.

Rock S.O.S. was created by the Geoffrey Beene Foundation, which gets its supported from the menswear brand Geoffrey Beene. One-hundred percent of Geoffrey Beene’s profits are donated to charities.

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