NPD Group: Half of shoppers yet to start their holiday spending

Half of all US holiday shoppers have yet to begin spending, new research suggests, giving retailers time to get customers spending in their stores.

Some 41% of holiday shoppers have not started buying for Christmas, according to a survey by market research firms NPD Group and CivicScience.

Only 15% of consumers have completed their shopping, with 39% started immediately after Black Friday. The survey revealed 21% of shoppers resumed or will resume shopping one to three weeks later. However, 18% said they will not do any holiday shopping this year.

“The positive news is with the majority of consumers still on the search for that perfect holiday gift, there is still plenty of gas left in the tank to fuel a strong holiday,” said NPD Group chief industry analyst Marshal Cohen.

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