ShopperTrak: Holiday sales, traffic finish strong

CHICAGO—“This final week of shopping before Christmas finished strong,” said ShopperTrak’s Bill Martin. “Procrastinators finally headed to the stores and helped several days of this past week secure places as the best-performing retail days of the year.”

ShopperTrak, which counts retail sales and foot traffic, reports sales for the week ending December 22 up nearly 40 percent over the previous week. Foot traffic was up 32 percent.

However, compared to the same week last year, sales dropped 2.5 percent and traffic fell 3.3 percent.

Martin added that Saturday, December 22 was the second busiest shopping day of the year, behind Black Friday. Friday, December 21 ranked fourth and Martin expects the day after Christmas to rank fifth in foot traffic, seventh in sales.

“Shopping on the day after Christmas won’t be as strong this year,” said Martin. “Last year, Dec. 26 fell on a Monday. Many people had the day off, which they spent shopping. This year, the day after Christmas was a Wednesday – many people were back at work, not out in stores.”

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