NEW YORK—Lacoste CEO Steve Birkhold has left the company to lead women’s retailer Bebe.
Birkhold replaces Bebe founder Manny Mashouf, who launched a search for a new chief executive in October. Mashouf will stay on as a non-executive chairman.
Birkhold joined Lacoste in 2010 as president and CEO. He was CEO of Diesel USA for three years before that. He has also held positions at VF Corp’s Nautica Jeans and Lee Jeans. His career started at May Company.
Bebe Stores, Inc. operates 250 stores in the US, Canada and Japan.