Sparking interest in spring product

Q: We’re finally coming to the end of January, where we’ve seen slow post-Christmas sales. What should I do now to spark interest in my spring product?

A: Sales come in waves and I expect the first wave of spring sales to start immediately. This wave will last three to four weeks, and make up 15-20 percent of sales for the season, so make sure that you’re prepared. Your floor should be cleaned up and full of new spring product. If you’re not ready now, you’re going to have to do a very fast transition to capture sales in the first wave.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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