PVH licenses Concept One for Izod headwear

IzodNEW YORK–PVH announced that it has signed a three-year license agreement with Concept One for Izod men’s and boys’ non-knit headwear.

Concept One’s Izod baseball caps, fedoras, and military style headwear will be distributed in North American stores.

“Izod is a youthful, sport spirited brand, and we believe this new line of headwear fits well within the Izod brand lifestyle for our male consumers,” commenting PVH licensing president Ken Wyse. “We have successfully partnered with Concept One for other PVH owned brands and believe they have the capability to maximize the potential of this category for Izod.”

“Izod is a heritage brand on the move,” added Sam Hafif, CEO Concept One Accessories. “Not only is it a jewel in the PVH brand portfolio, it’s an excellent brand for extension to headwear. The sporty lifestyle and vibrant color scheme of the line lends itself perfectly to our category, and the brand appeals to a broad age demographic making it a great opportunity for retail headwear programs. This agreement is our second license with PVH. We launched headwear under PVH’s Van Heusen brand last year, and we’re very excited about the expanded relationship with PVH.”

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