Preparing for spring collections

AsktheExpertsQ: At our store, we carry both menswear and women’s wear. I read your advice about catching the first wave of the spring sales in menswear, but I was wondering when women’s women will start to move, and what we should be doing to take advantage of the next wave of sales in men’s.

A: Women’s wear has already started to pop with the new spring collections, so make sure these are up and center.

We expect the second wave of menswear sales to start in the beginning of March, which should play well with your trunk show calendar. It’s important that you get your second wave of spring deliveries in early if you want to catch the second wave. Connect with your vendors to make sure that you’ll be landing deliveries this month, if possible.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
 
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