Will spring sales be as slow as March?

AsktheExpertsQ: March sales have been soft, and the continued cold weather isn’t helping. Does this mean the rest of the season is going to be flat?

A: You’re right, March started out slow, but we anticipated this. Sales should improve later this month, once trunk shows are underway and your spring marketing kicks into gear.

We expect low, single-digit gains for this quarter, of around 2 to 3 percent, with an uptick coming in the second quarter. Stay positive and focused on your spring promotions, and if all goes well you will see improvements later in the month.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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