As part of efforts to extend the global reach of its Izod brand, apparel group PVH Corp has entered into a license agreement with Comercio Excelente Norte Sur SA de CV to market and distribute men’s and boy’s apparel and men’s accessories in Mexico.
Under the agreement, which will run through 2017, Comercio Excelente will distribute men’s and boys’ sportswear, including shirts, trousers, shorts, fleece jackets, sweaters, jackets and activewear, as well as outerwear, swimwear, golf wear, loungewear and sleepwear under the Izod brand.
In addition, men’s accessories will include slippers, flip flop sandals, luggage, belts, cold weather hats, scarves, gloves, sunglasses, wallets and backpacks. The products will be available at Sears and specialty stores in Mexico.
“We are excited to extend the Izod brand to the Mexican marketplace,” said PVH president of licensing Ken Wyse.
“We have successfully partnered with Comercio Excelente for other PVH brands, and believe this to be a great opportunity to extend our strategic partnership with them, as well as further expand the Izod reach.”
Comercio Excelente CEO Mauricio Sacal added: “As an iconic American brand, with a colorful, sport-inspired youthful image and reputation for accessibility to the consumer, Izod should be well received in the Mexican market.”
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