How will an early Easter affect April sales?

AsktheExpertsQ: Since Easter came early this year (in March), what should I expect from April sales?

A: Unfortunately, when the Easter Bunny comes early it does steal some momentum from April sales. This is especially true when Easter falls during a cool weather period, as it did this year.

So, April sales will most likely be slower than usual but the good news is that we expect April to outperform March. Even though the holiday has passed, focus on pushing your spring-coded goods now that the weather has improved.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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