Maidment, who has been Ben Sherman’s creative director since 2005, joined the company in 2002.
“Mark’s remarkable combination of creative vision, commercial practicality and executive acumen makes him uniquely qualified to lead Ben Sherman and its talented team,” commented Chubb. “While much work remains to be done, with Mark’s appointment as CEO we have taken a significant step on the path towards commercial success at Ben Sherman.”
Former CEO Pan Philippou left the company in November, prompting a search for a new CEO. In the interim, Oxford CEO Chubb assumed the role of acting CEO of Ben Sherman.
Oxford also said that Ben Sherman’s finance director, Lindsay Dunsmuir, has been promoted to chief operating officer.