How to handle the late spring

AsktheExpertsQ: My store is located in the Midwest and spring just arrived here two weeks ago. Until then, it was still cool out. Since spring has just sprung, should I delay marking down merchandise to give my customers the chance to shift into shopping mode?

A: The answer is yes, you can delay your markdowns, but don’t wait too long. Customers know the markdown cycle and major stores will start marking down soon, so you can’t be completely out of sync.

This doesn’t mean that you have to take steep markdowns, but you do need to have a markdown budget that you’re working with. Don’t drift too far away from the markdown cycle or else your business could suffer.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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