Wittmore, the contemporary menswear e-commerce site, has opened a summer pop-up shop in Los Angeles with the help of Sam Ben-Avraham’s Liberty Fairs trade show. Wittmore will be the first to occupy the new space; it will feature more than 30 brands through the middle of July.
Liberty’s finished pop-up space, which is located at 8366 1/2 West 3rd Street, will be open to hosting a series of retailers and brands. Stephanie Seeley will oversee the space.
“One of our main goals at Liberty is to support the creative process by providing business solutions to our community” said Ben-Avraham in a statement. “It is my way of giving back and supporting the people who have always supported me.”
Paul Witt, who started his career at Diesel, founded Wittmore in the fall of last year. The full-price contemporary men’s site sells brands like Gant Rugger, Levi’s Vintage Clothing, Relwen, Ian Velardi and Mark McNairy.
“I’m excited about launching my first brick and mortar Wittmore concept inside the Liberty Fairs space,” said Witt. “The shop will showcase my curated retail experience, and we’re lining up some killer events and in-store promotions that will have us celebrating all month long.”
After Wittmore, Liberty Fairs expects some of its trade show exhibitors to occupy the space, which will be available for as short as a weekend and as long as a month.
Sam Ben-Avraham is the founder of the New York specialty store Atrium and the Project trade show. He will launch his new trade show, Liberty, in New York July 22-23 at 82 Mercer Street. The first Las Vegas Liberty show will be in Modern Assembly at the Sands Expo August 19-21 with MRket, Capsule and Agenda.