Inspired by the Bally Stripe’s three-line format (red-white-red), a short film has been created by Bally to launch its new capsule collection of casual travel bags for men.
Bally Creative Directors Michael Herz and Graeme Fidler say: “Guys today appreciate the real meaning of luxury. It’s more than simply expensive decoration. They also want to enjoy it in a more relaxed way. All the bags in our Bally Stripe capsule combine innovation, function and relaxation to create the kind of luxury they expect.”