A bag to carry your dreams (and make them come true…)
Among the best charitable initiatives we’ve heard of, Will Leather Goods and the Adler Family Foundation are providing artisan-made, eco-friendly Will backpacks (cool bags filled with cool stuff!) to underfunded elementary schools, Boys & Girls Clubs and other children’s organizations. For every regular purchase of Will Leather Goods, the company makes a donation to at-risk kids in American public schools. “We’re giving away 5,000 bags this year; our mission is 100,000,” says designer Bill Adler.
More than a mere handout, these backpacks (from one of the hottest luxury contemporary brands in the market) are intended to “inspire independent thought, creativity and entrepreneurship, to support personal achievement and to provide a secure place for kids to store tools for success.”
Adler requests that other companies consider contributing “tools for success” to fill the backpacks: crayons, notepads, books, socks, gloves, T-shirts, caps, flashcards, games or whatever might serve to inspire. Also, if you know of a school or organization that would benefit from this program, please contact Tim Chan at email@example.com. Says Adler, “It’s not just the power of good, but the power of what can be accomplished when we work together for a greater good.”