How much to buy into neon color trends

AsktheExpertsQ: I just went to the New York menswear shows and noticed neon colors everywhere. Since this was the only real newness I saw, how much should I buy?

A: This is a good question. As we know, color trends can be a real catalyst for sales. But since this trend is very highly colored, you have to consider your clientele before you buy.

So, if you have a more fashionable, younger store you should definitely buy into this trend. On the other hand, if you have a more classic, conservative store, look for items with more subtle color details, such as colorful neckwear that can serve as a highlight to a more conservative look.

It’s always great to have new colors to show and work with, but make sure that they fit into the lifestyle of your customer.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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