Landing New Merchandise Early

AsktheExpertsQ: I landed a lot of new merchandise for fall and I’m seeing a good response so far. Should I continue to land new merchandise earlier?

A: As the retail climate has gotten stronger, customers are finally starting to buy earlier in the season. You want to make sure that you land merchandise early enough that you can take advantage of the sales traffic that you get at the end of the season. Having “buy now, wear now” inventory on the floor will help you raise your margins and ensure a successful season.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
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