Wild Life Reserve: The Power of Personal Style

Micaiah Bethune is a young New Orleans-based designer on a mission. Frustrated by all the mass-produced cookie-cutter looks that dominate menʼs fashion, he (with his talented wife Tabitha) created a niche featuring limited-edition neckwear, thereby inspiring men to cultivate personal style. The on-trend collection ($22.50 to $32 wholesale) is “designed and curated” in New Orleans, and manufactured domestically.

The Wildlife Reserve

Featuring mostly vintage fabrics, only 100 to 500 units per style are produced in the short-run series; an “endangered” series is limited to 50 items per style. Passionate collectors can also be part of an exclusive Tie Club limited to 500 members worldwide.

As clever as the concept is the packaging: a well-designed cardboard sleeve relates the companyʼs story with copy lines such as “You are now rocking with the best” and “Respect the past, live in the present, plan for the future.”

“Thank you for preserving raw style” is printed in 14 different languages and of course, each tie is individually numbered.

Already successful with neckwear (the ties continue to sell out in pop-up shops), the Bethunes have added tailored clothing and, for spring 2014, boyswear. The boyswear collection (called Honore, a French word that connotes integrity and aspiration) will be launched at a private benefit for CASA New Orleans, an advocacy group for underserved children in New Orleans. More info: thewildlifereserve.com.

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