Moods of Norway, the Norwegian clothing brand, opened its third U.S. store. The 2,000 sq. ft. store in the Mall of America in suburban Minneapolis opened last month and held a grand opening party—complete with blond wigs for all guests—this week. Those wigs may not have been necessary; Scandinavian ancestry (and blond hair—natural or otherwise) is common in the Twin Cities.
“I am thrilled that Moods is opening a retail destination in the most important Norwegian community in the U.S. (outside of Norway),” said Moods of Norway, U.S. CEO George Santacroce. “This opening signifies our national rollout of freestanding Moods branded retail locations that will bring this innovative, refreshingly fun-loving brand to the American market. The city of Minneapolis had already welcomed us with open arms.”
Moods of Norway was founded in Stryn, Norway in 2003 by Stefan Dalhkvist, Simen Staalnacke and Peder Borresen. They opened the first U.S. store in Los Angeles in 2009, followed by a New York store in 2012.
All photos: Stacy Bengs Photography