Never a brand to do things by halves, multi-faceted retailer Opening Ceremony took over Chelsea’s Super Pier with a week-long curation of pop-up shops and “activations,” including select clothing brands, food vendors, coffee shops, and the like. While founders Humberto Leon and Carol Lim are no strangers to the runway, serving as creative directors of LVMH-owned brand Kenzo since 2012, the pier also served as the site for Opening Ceremony’s first runway show.
In a huge space behind the shipping containers of the pop-up shops, the fashion industry (peppered with such celebrities as Rihanna and Justin Bieber) sat and watched as a fleet of luxury cars (Maserati, Ferrari, Aston Martin, Jaguar, Range Rover, and Porsche) drove out of the darkness and assembled in a herringbone formation. As the lights came on, the models in women’s wear got out of each car, and walked around the outside. As the last girl finished the circuit, and the crowd considered that perhaps OC might not show their menswear, a team dubbed ‘stormtroopers’ marched out into the light, dressed in Star Wars-style caps and geometric prints. The after party that followed was similarly epic, with hundreds of fashion folk drinking, dancing, and eating high-end hotdogs.