David Peyser Sportswear named Scott Branscum as President of the Tumi Outerwear brand. Earlier this week, David Peyser Sportswear, Inc., the parent company to Weatherproof, announced a licensing agreement with Tumi, Inc., to design, develop and distribute Tumi Outerwear for both men and women, launching at retail for fall 2014.
Branscum brings more than 20 years of building apparel brands, most recently developing and launching Massif, the first brand in the marketplace to marry sophisticated fashion with high-performance characteristics. Branscum has also held senior positions at leading retailers including Eddie Bauer and Cutter & Buck Corporation.
“Tumi’s products are world renowned for innovation, compelling design, superior quality, durability and functionality,” said Branscum. “I am proud to have the opportunity to leverage the company’s strong heritage, and build out the outerwear category by combining creative design with technical, modern features.”
“Scott is a strong and proven talent, whose pioneering ideas have transformed menswear companies for more than two decades,” said Eliot Peyser, CEO of David Peyser Sportswear. “We are thrilled to have Scott leading this exciting new direction as Tumi Outerwear enters its next phase of growth.”