Custom is still 55 to 75 percent of the business, according to store; custom suits open at $4,000 and average about $5,500. “At our price level, guys want what they want,” says Brueckner, explaining why off the rack is a smaller portion of the business and adding that young guys are a growing demographic, often choosing the bolder patterns. Recently, Oxxford also began offering a “customized” program with three-week turn so that customers can select the fabric and details they want, receiving the finished handmade garment in three weeks. (Unlike true custom, however, there are no fittings or individualized patterns with this option.)
Other Oxxford news: they’re now doing handmade ties (made in North Carolina, $165 retail, hand slipstitched with Oxxford-logo tipping) and custom shirts (made in New Jersey, $295-$500).
To witness exceptional artisanship in the making, arrange to visit Oxxford’s Chicago workship with master tailor Rocco Giovannangelo overseeing 95 tailors and artisans: you have to see it to believe it! (B.Denton@oxxfordclothes.com)