WP Lavori in Corso, an Italian retailer, announced the opening of its first WP Store in North America today. Located in Brooklyn, NY’s Cobble Hill neighborhood, the 1,700-foot flagship features an assortment of fashion and lifestyle products from around the globe and marks a significant step for the company’s presence in the U.S. market. The store features a selection of the WP Lavori’s curated brands, including Woolrich John Rich & Bros., Baracuta, BD Baggies and Blundstone, as well as brands such as Engineered Garments, Nanamica, Hudson, Velva Sheen, Shinola and Barena.
“North America has always been an important market for us,” says company founder and president Cristina Calori. “Many of our owned brands are rooted in American traditions and style, and we have always honored craftsmanship, tradition and history — we are thrilled to be opening our first North American flagship in Brooklyn, a community that also reflects these values.”
The new store is located at 225 Smith Street in a space previously occupied by retailer Smith + Butler, which has closed.