How to Market for Father’s Day

AsktheExpertsQ. What’s the best way to market my men’s store for Father’s Day? I have a good customer list but the e-mails go to men. In the past we mass-mailed a gift card to “The Family of…” but it’s very costly and only gets used by my best customer who would come in anyway. Any ideas?

John Fell: Rather than send a costly mailing to a big list, identify your best customers and send their wives a handwritten invite and include a gift card. With the money you save, consider an inbound marketing strategy that puts your store’s Father’s Day offerings online and searchable. This costs significantly less than direct mail and will likely expose some new customers to your store.

Social media and content marketing are expected to take the reins for Father’s Day marketing this year. This is not just limited to e-commerce. Brick-and-mortar stores can offer a local, community shopping alternative to e-commerce by joining the online conversation.

We recently posted a Father’s Day online multi-channel strategy on our blog.

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avatar About John and Jake Fell

About John and Jake Fell

John Fell spent 25 years as a high-end apparel retailer and three as a retail consultant before founding eMarketing Logic (E-Mail Logic) in 2002. With his hands-on experience in retail, his knowledge of digital marketing and his passion for the menswear business, John has helped over 100 small retailers and vendors successfully transition from traditional marketing to new media.

Jake Fell is the Director of Business Development at eMarketing Logic and oversees their production team. He takes pride in working alongside dozens of the nation’s top menswear retailers, learning their opportunities and helping them achieve tremendous ROI and a modern online presence. Jake assists retailers in evolving their image and value proposition to be more appealing to younger customers. He understands independent retailers wear numerous hats and strives to simplify the marketing process for clients and make their lives easier.

eMarketing Logic, founded as E-Mail Logic in January 2002, has been helping the specialty apparel industry transition from expensive, ineffective, and outdated forms of marketing to cutting-edge, cost-effective solutions.

eMarketing Logic’s winning team blends modern, multi-channel marketing platforms with cutting edge technical skills, top-notch creativity, and experienced marketing savvy.

Ask John or Jake about marketing

John Fell
847-681-8502 x 101

Jake Fell
847-681-8502 x 105

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