Br4ss, a Los Angeles-based men’s underwear brand, has licensed Keepers International for men’s socks. The Br4ss sock collection will launch for holiday 2014. The socks will retail for between $8 and $12.
“We at Keepers are confident that the market is going to embrace the Br4ss sock line and the fresh perspective it brings to the hosiery category, which is currently exploding,” said Keepers’ merchandising SVP Robin Weiss.
Br4ss was founded by Travis Siflinger as a fitted boxer shorts brand in 2010. The brand launched a cologne called Alpha in 2013, made by the perfumer Givaudin. Retailers include Tilly’s and Dr. Jay’s.
LA-based Keepers International holds the sock licenses for the Florsheim, Stacy Adams and Duckie Brown by Florsheim brands and produces socks under its own Keepers and Rare Footage brands.