How Can I Improve Sluggish Menswear Business?

AsktheExpertsQ: My menswear business has slowed, but my women’s wear department is doing well. What can I do to improve my men’s business for fall?

A: We are seeing sluggishness in menswear due to a lack of new fashion, especially in tops, such as shirts, sweaters and knits. I suggest you take a close look at your vendor structure in these categories and replace the vendors that are not doing well. When you go to market, look for vendors that are offering something new in terms of style and test them out in your store.

The good news is this isn’t an economic problem — it’s a fashion problem — so by making smart choices you can buy your way out of the slump.

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avatar About Steve Pruitt

Steve Pruitt is founder and Senior Consultant of Blacks Retail Analysis and Blacks Consulting. With over 30 years of experience, Steve is one of the most respected merchandise analysts in the industry. His specialty is apparel merchandising and he has worked with clients in every sector of this category. Steve’s approach is highly customized; he tailors his analyses to the particular needs and market of each client. His work ties together the merchandising piece of the business with the client’s overall financial goals to increase sales and streamline operations. Steve is also a trusted general business consultant, known for his ability to help retailers plan growth and manage change.
 
Ask Steve about merchandise planning and strategy
561-727-8567
Steve@Blksretail.com
www.blacksretail.com
 
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