We asked the Las Vegas trade shows to share a few of their most exciting new exhibitors. Next up: Capsule Las Vegas with Lexdray, Brooklyn Tailors, NSF and Grover.
Founded by: Alex Dryer in 2009.
Signature Aesthetic: The collection of bags is understated yet sophisticated, pushing the boundaries between function and fashion.
Price points: Backpacks retail from $395 to $425; shoulder bags from $140 to $325; travel bags from $450 to $540; cases from $45 to $125.
Retailers: Lexdray is sold at stores like Union Los Angeles, Haven in Canada, Tomorrow land in Japan, Concept by Cruise in the U.K., Hotel V in Taiwan, and online at La Garonne. For spring 2015, expect to see a continued blend of tech, street and design.
Founded by: Daniel and Brenna Lewis in 2007.
Signature Aesthetic: The Brooklyn Tailors collection represents an intersection between the worlds of traditional tailoring rooted in the U.K. and Europe, with a distinctly modern, effortless style inspired by the new generation of creative people living and working around us in Brooklyn.
Old-school fabrics and techniques merge with the slim, minimal, modern silhouettes, for a collection of suiting, shirts, sportswear and accessories that feels both tailored, and relaxed at the same time.
Price points: Brooklyn Tailors offers a ready-to-wear collection as well as custom clothing. Ready-to-wear includes two-piece suits from $995 to $1,200; shirts from $155 to $225; ties, $85 to $125; chinos, $175 to $240; and outerwear from $650 to $950.
Retailers: Our biggest retailer in the U.S. is Barneys. We’ve been working with them for about six seasons and they have been so supportive of the brand. The majority of our retail business is in Japan with stores like Journal Standard, Ron Herman, Takashimaya and Steven Alan.
Direction for Spring 2015: We always try to think about the person wearing the clothes, more than a narrative storyline. We want to think about the Brooklyn Tailors customer and what his needs are when dressing in the summer — with suiting the challenge is to create pieces that can look sharp and tailored but also be comfortable to wear and can look summery and not too heavy or somber. To do that, we’ve used a lot of wool fabrics that are blended with a bit of linen. Similarly with our shirts you’ll see some very crisp, clean-looking dress shirts made from cotton. In terms of color, we look at our collection as being for more of an urban dweller and felt that the palette should feel somewhat restrained and muted, but still summer-appropriate. You’ll see a lot of gray and muted blues. Gray might not be the first color you think of for the summer, but executed in a Spanish linen it takes on a whole new feeling and can be paired with a subtle shot of color in the accessories that you wear with it.
Founded by: Nick Friedberg in 2005.
Signature Aesthetic: NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort.
Retailers: Barneys NY, American Rag, Fred Segal
Direction for Spring 2015: We are expanding our ideas about washed out, deconstructed basics. Used, abused and well-worn pieces serve as inspiration for creating perfectly broken-in, holey, bleached out, sun-faded T-shirts. We’ve borrowed pieces from our denim wash library as a starting to point to expand the idea of indigo denim sweats and knits. We have a large assortment of indigo jersey and terry within the collection that serve as blank canvases for doing what we’ve done on our denim. Everything is made in our local Los Angeles community. We pride ourselves in creating innovative hand executed washes and unparalleled quality craftsmanship and above all comfort
Founded by: Matt Jung in 2010. Jung is no stranger to the clothing business, having established Wellen five years earlier; he founded Grover after identifying a gap in the men’s essentials market.
Signature Aesthetic:Grover is a contemporary menswear brand focused on creating high quality, comfortable, locally made basics. The brand’s founding principle is that men want garments that are well crafted and available in their favorite colors year-over-year. Thus, Grover defies the seasonal norm and delivers a consistent offering of Los Angeles made goods designed for men with keen taste.
Retailers: Steven Alan, Need Supply and Stag.
Price points: Boxers retail for $26; T-shirts for $40; Henleys for $60; sweater are $80; hoodies for $90 and hats for $65.
Direction for Spring 2015: The spring 2015 collection represents the continued refinement of the offering: new fabrics have been knit, new fits designed, and better colors selected—all in a continued effort to further position Grover as a leading men’s essentials line determined to deliver lasting and local quality.