Apparel firm Ike Behar Apparel & Design has broadened its licensing partnership with Phillips-Van Heusen Corporation to include dress shirts.
It follows a successful ten-year relationship between Ike Behar and the Insignia Division of PVH’s Dress Furnishings group to produce neckwear under the Ike Behar brand.
The new license deal will start in January 2011.
“We are very excited to join our fine quality dress shirt product line with the dynamic worldwide sourcing and distribution network of Phillips-Van Heusen,” said Ike Behar president Alan Behar.
“In this highly competitive and global marketplace, combining the strengths of our companies positions us enviably for expansion and growth. The Ike Behar brand provides PVH deeper penetration into the better ready-to-wear dress shirt category and PVH’s strength and reach will afford us the growth and exposure necessary to further build the Ike Behar lifestyle brand.”
Marc Schneider, president of dress furnishings at Phillips-Van Heusen Corporation, said: “We could not be more pleased to be expanding our relationship with Ike Behar. As leaders in the dress furnishings business, we continually look to bring the strongest brands to market and Ike Behar is certainly a key leader in the better market.
“We have expanded the reach of our Insignia Division to include dress shirts, as well as neckwear, and the Ike Behar offerings will fall into that group along with offerings under some of our other current brands and future partners.”
Ike Behar will license ready-to-wear shirts and ties under its Ike Behar labels to PVH, which will continue to manufacture Ike Behar dress shirts in factories in North America, South America and Italy where the product is currently produced.
Ike Behar will continue to manufacture its Custom Tailored, CEO, and Made-to-Measure shirt programs worldwide, a statement added. Additionally, Ike Behar Sportswear will be broadened by the company.
The company said it will maintain operation of its Hathaway brand in Canada under established and new licensing agreements, and will continue to manufacture and distribute Joseph Abboud dress shirts, which it licenses from JA Apparel Corp.