Retail surge boosts Hugo Boss first-half

A 25% surge in retail revenues helped German fashion house Hugo Boss to post a 31% rise in profit in the first half of 2010.

Although first half sales fell 2% to $1 billion, the company staged a recovery in the second quarter, when sales rose 7% to $425 million.

A 9% decline in European revenues was offset by double-digit sales rises in the Americas and Asia-Pacific.

“Hugo Boss has used the last two years, characterized by the global economic crisis, to take a good look at its business model and to optimize it,” said Claus-Dietrich Lahrs, company chairman and CEO.

“The fact that we have defined the right areas of growth is shown by the welcoming figures from our retail division and our double-digit growth in sales on the Americas and in Asia.”

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