Sears names Friedman as marketing president

Broadline retailer Sears Holdings has announced that David Friedman will join the company as SVP and president of marketing.

Friedman will be responsible for the oversight and leadership of the marketing business unit. He most recently served as president, Americas for marketing and technology company Razorfish.

“David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer organisations in building strong brands through focused digital, online and in-store customer experiences, ” said Bruce Johnson, interim CEO and president of Sears Holdings.

“Under his leadership, Sears Holdings will have the opportunity to enhance marketing efforts for engagement programs that give customers more reasons to shop with us everyday, such as Shop Your Way Rewards (including the What Would You Do With One Billion Points? video contest), Layaway and Sears Chef Challenge.”

Related Posts

1. Sears signs lease deal with Forever 21
   Sears Holdings has signed a long-term lease with Forever 21 to occupy...
2. Sears and Kmart to launch Bongo brand
   Iconix Brand Group has signed a long-term direct-to-retail license agreement with Sears...
3. Sears margins hit Q1 earnings
   Sears Holdings has been hit by lower margins leading to it reporting...
4. Sears ups stake in Sears Canada to 90%
   Retailer Sears Holdings Corporation is to buy an additional 17.3% stake in...