When most young guys are spending the (little) extra money they have on electronics, how can retailers entice them to spend on apparel? By making apparel the must-have accessory for their electronics! Hoodie Buddie is a hooded sweatshirt with earbuds built in to the drawstrings’ ends and has an input jack for an iPod or cell phone in the front pocket. It’s machine washable. Created and manufactured by Jerry Leigh apparel, Hoodie Buddie is offered through brands and retailers, and available for licensing worldwide. The Paul Frank Hoodie Buddie is sold at Karmaloop.com and Macy’s for about $50 suggested retail.
For more information: Hoodiebuddie.com and Jerryleigh.com
Each week, MR’s editors will comment on a product we’ve seen in the market. It could be an emerging trend, a novel take on a classic or something that just caught our eyes.
Previous Items of the Week:
Patent Leather Boots from Dr. Marten’s and Creative Recreation
Dion Ties to Fight Prostate Cancer
PF Flyers classic baseball shoes
The New Eisenhower Jacket by Carlos Campos
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