About John and Jake Fell

About John and Jake Fell

John Fell spent 25 years as a high-end apparel retailer and three as a retail consultant before founding eMarketing Logic (E-Mail Logic) in 2002. With his hands-on experience in retail, his knowledge of digital marketing and his passion for the menswear business, John has helped over 100 small retailers and vendors successfully transition from traditional marketing to new media.

Jake Fell is the Director of Business Development at eMarketing Logic and oversees their production team. He takes pride in working alongside dozens of the nation’s top menswear retailers, learning their opportunities and helping them achieve tremendous ROI and a modern online presence. Jake assists retailers in evolving their image and value proposition to be more appealing to younger customers. He understands independent retailers wear numerous hats and strives to simplify the marketing process for clients and make their lives easier.

eMarketing Logic, founded as E-Mail Logic in January 2002, has been helping the specialty apparel industry transition from expensive, ineffective, and outdated forms of marketing to cutting-edge, cost-effective solutions.

eMarketing Logic’s winning team blends modern, multi-channel marketing platforms with cutting edge technical skills, top-notch creativity, and experienced marketing savvy.

Ask John or Jake about marketing

John Fell
847-681-8502 x 101

Jake Fell
847-681-8502 x 105


Note: MRketplace collects promotional fees from site experts.

How a Mobile-Friendly Website Improves Your Google Search Rankings


Jake Fell: Google and other search engines are rewarding sites that work well on mobile devices and burying the ones that don’t further down in the search rankings.

Which Marketing Channel Generates the Highest ROI for Retailers?


Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.

Should Retailers Hire Search Engine Optimization Experts?


A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”

Using Marketing Automation to Drive Sales

Jake Fell 2014-FEATURED

Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.

How to Make Email Marketing Stand Out


An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”

How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Ask the Experts: Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”

Are Facebook Ads Effective for Retailers?


A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Showrooming and Webrooming


Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.