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About John and Jake Fell

About John and Jake Fell

John Fell spent 25 years as a high-end apparel retailer and three as a retail consultant before founding eMarketing Logic (E-Mail Logic) in 2002. With his hands-on experience in retail, his knowledge of digital marketing and his passion for the menswear business, John has helped over 100 small retailers and vendors successfully transition from traditional marketing to new media.

Jake Fell is the Director of Business Development at eMarketing Logic and oversees their production team. He takes pride in working alongside dozens of the nation’s top menswear retailers, learning their opportunities and helping them achieve tremendous ROI and a modern online presence. Jake assists retailers in evolving their image and value proposition to be more appealing to younger customers. He understands independent retailers wear numerous hats and strives to simplify the marketing process for clients and make their lives easier.

eMarketing Logic, founded as E-Mail Logic in January 2002, has been helping the specialty apparel industry transition from expensive, ineffective, and outdated forms of marketing to cutting-edge, cost-effective solutions.

eMarketing Logic’s winning team blends modern, multi-channel marketing platforms with cutting edge technical skills, top-notch creativity, and experienced marketing savvy.

Ask John or Jake about marketing

John Fell
847-681-8502 x 101
jfell@emarketinglogic.com

Jake Fell
847-681-8502 x 105
jake@emarketinglogic.com

emarketinglogic.com

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Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Ask the Experts: Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Showrooming and Webrooming

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Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.

Taking Your Retail Business Mobile

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Jake Fell: Fortunately, great branding on mobile for an apparel retailer does not need to be difficult or expensive.

How to Market for Father’s Day

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Our marketing expert John Fell talks about the best way to market a men’s store for Father’s Day.

How Should Menswear Retailers Market on Facebook?

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Marketing expert Jake Fell gives some advice about using Facebook to engage–and not annoy–customers.

Using Your Data to Improve Marketing

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Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.

Should I Sell Online?

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A retailer asks our marketing expert Jake Fell, “Adding e-commerce to my shop’s website sounds like a lot of work. Do I really need to sell online?”

Do All Retailers Need Good Websites?

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A retailer asks our marketing expert John Fell, “How important is a good website for my brick-and-mortar store if I don’t sell online?”