How to Turn Markdowns into Marketing

AsktheExperts

Merchandise planning expert Steve Pruitt discusses how markdowns can create demand and lift sales.

Should Retailers Develop Niches for E-Commerce?

AsktheExperts

A retailer asks merchandise planning expert Steve Pruitt, “It looks like most of the successful men’s e-tailers have a specific niche. Should I try to develop a niche in-store before I launch e-commerce?

When Will Menswear See Stronger Growth?

AsktheExperts

Steve Pruitt explains where we are in the larger retail cycle and when we can expect menswear to see stronger growth.

The Markdown Calendar in a Late Spring

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “Since my spring sales got off to such a late start, do you think I should move up my markdown calendar?”

When You Have to Cancel Orders

AsktheExperts

Merchandise planning expert Steve Pruitt addresses the delicate issue of canceling orders with vendors.

Integrating Marketing into Your Planning

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”

Attracting Young Customers Without Alienating Others

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”

Will Fall 2014 Sales Be As Good as Last Year?

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “Last fall was pretty good — should I expect the same this year?”

How Do I Get People to Come Out in the Cold to Shop?

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “What more can I do to get people to come out into the cold and start shopping again?”

Clearing Merchandise

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “Should I hold back on taking further markdowns this season?”