Attracting Young Customers Without Alienating Others

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A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”

Will Fall 2014 Sales Be As Good as Last Year?

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A reader asks merchandise planning expert Steve Pruitt, “Last fall was pretty good — should I expect the same this year?”

How Do I Get People to Come Out in the Cold to Shop?

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A reader asks merchandise planning expert Steve Pruitt, “What more can I do to get people to come out into the cold and start shopping again?”

Clearing Merchandise

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A reader asks merchandise planning expert Steve Pruitt, “Should I hold back on taking further markdowns this season?”

Is the Economy Finally Heating up Again?

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With GDP up, should retailers ratchet up their spring 2014 plans? Merchandise planning expert Steve Pruitt discusses.

Holiday Markdown Pressure

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A retailer asks merchandise planning expert Steve Pruitt, “Do I need to keep up with big box markdowns to compete?”

How Will a Late Thanksgiving Affect My Holiday sales?

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Merchandise planning expert Steve Pruitt discusses how the latest Thanksgiving in years will affect holiday sales.

Will the Shutdown Have a Lasting Impact on Consumers?

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Merchandise planning expert Steve Pruitt responds to a retailer who asks, “Will consumer uncertainty in the wake of the 16-day government shutdown continue to affect holiday sales?”

Will the Government Shutdown Affect Sales?

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Merchandise planning expert Steve Pruitt talks about how the government shutdown may affect retail.

Marketing Trunk Shows

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A reader asks merchandise planning expert Steve Pruitt about how to promote trunk shows.