Marketing

Using Marketing Automation to Drive Sales

Jake Fell 2014-FEATURED

Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.

How to Make Email Marketing Stand Out

John Fell-FEATURED

An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”

The Evolution of an Ad Campaign

Countess Mara Ad Reflection-FEATURED

Karen Alberg Grossman: Countess Mara neckwear has always had a history of compelling advertising and Randa Accessories wants to ensure that the legacy lives on.

How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Will Leather Goods Opens First “Found” Shop

Will Found store-FEATURED

Will Leather Goods opened its first Found store in Portland, Ore., 2,000 sq. ft. collection of reclaimed bags and other one-of-a-kind creations.

Ask the Experts: Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”

Brian Trunzo Starring on Bravo’s The Singles Project

The Singles Project - Season 1

Brian Trunzo of Carson Street Clothiers is looking for love this summer on Bravo’s new docu-drama The Singles Project, premiering Tuesday, August 12.

Rothmans Opens 7 Diamonds Pop-Up Shop

Jim Giddon, Brian Boyle and Ken Giddon

Rothmans opened a 7 Diamonds pop-up shop and hosted a party with a special appearance by former New York Rangers hockey player Brian Boyle.

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”