Jake Fell: Google and other search engines are rewarding sites that work well on mobile devices and burying the ones that don’t further down in the search rankings.
Michael Crotty, whose resume includes Bergdorf Goodman, Neiman Marcus and Nordstrom, brings plenty of creative thinking and innovative ideas to Lord & Taylor and Hudson’s Bay.
Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.
Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.
An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”
Karen Alberg Grossman: Countess Mara neckwear has always had a history of compelling advertising and Randa Accessories wants to ensure that the legacy lives on.
Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.
Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.
Will Leather Goods opened its first Found store in Portland, Ore., 2,000 sq. ft. collection of reclaimed bags and other one-of-a-kind creations.
A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”