Marketing

How to Market for Father’s Day

AsktheExperts

Our marketing expert John Fell talks about the best way to market a men’s store for Father’s Day.

How Should Menswear Retailers Market on Facebook?

AsktheExperts

Marketing expert Jake Fell gives some advice about using Facebook to engage–and not annoy–customers.

Integrating Marketing into Your Planning

AsktheExperts

A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”

Using Your Data to Improve Marketing

AsktheExperts

Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.

Las Vegas Show Preview: Capsule

New England Shirt Co

We’re talking to each of the Las Vegas shows to find out which brands they are most excited about this season. Today we feature Capsule: Etiquette Clothiers, Coast Wide and New England Shirt Co.

Las Vegas Show Preview: MRket and Vanguards Gallery

Spotted + Tied

We’re talking to each one to find out which brands they are most excited about this season. Today: James Quator and Spotted & Tied at MRket and Handstich in the Vanguards gallery.

Las Vegas Show Preview: Liberty

Imogene&Willie

With the Vegas shows almost upon us, we’ll be talking to each one to find out which brands they are most excited about this season. At Liberty: Imogene + Willie, Boglioli and Pyer Moss.

34 Heritage: Success Secrets

34 Heritage

Growing a denim business 60 percent in an oversaturated market is no simple task. “It’s about being in the stores and educating the retail sales force about the different fits and washes. And providing exceptional service,” says Richard Binder.

Should I Sell Online?

AsktheExperts

A retailer asks our marketing expert Jake Fell, “Adding e-commerce to my shop’s website sounds like a lot of work. Do I really need to sell online?”

Do All Retailers Need Good Websites?

AsktheExperts

A retailer asks our marketing expert John Fell, “How important is a good website for my brick-and-mortar store if I don’t sell online?”