How a Mobile-Friendly Website Improves Your Google Search Rankings


Jake Fell: Google and other search engines are rewarding sites that work well on mobile devices and burying the ones that don’t further down in the search rankings.

Michael Crotty: Spreading the Word

Michael Crotty

Michael Crotty, whose resume includes Bergdorf Goodman, Neiman Marcus and Nordstrom, brings plenty of creative thinking and innovative ideas to Lord & Taylor and Hudson’s Bay.

Which Marketing Channel Generates the Highest ROI for Retailers?


Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.

Using Marketing Automation to Drive Sales

Jake Fell 2014-FEATURED

Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.

How to Make Email Marketing Stand Out


An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”

The Evolution of an Ad Campaign

Countess Mara Ad Reflection-FEATURED

Karen Alberg Grossman: Countess Mara neckwear has always had a history of compelling advertising and Randa Accessories wants to ensure that the legacy lives on.

How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Will Leather Goods Opens First “Found” Shop

Will Found store-FEATURED

Will Leather Goods opened its first Found store in Portland, Ore., 2,000 sq. ft. collection of reclaimed bags and other one-of-a-kind creations.

Ask the Experts: Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”