Marketing

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Missions to the Moon

THE MISSIONS

General Electric, Android Homme and JackThreads have collaborated on a limited edition moon boot-inspired sneaker made from space age materials.

Up Next: No Alterations

Joey Glazer

Nora McCarten: Joey Glazer launches No Alterations, a web series available from the iTunes App Store, this fall.

Paisley & Gray Opens Up Distribution

Paisley & Gray

After successful selling on JackThreads, Paisley & Gray is opening up distribution for spring 2015.

Mr. Porter to Launch Kingsman Collection Ahead of Film

Colin Firth plays a secret agent posing as a Savile Row tailor.

Moviegoers will actually be able to buy clothing from the spy thriller online at Mr. Porter while they watch it in theaters.

Robert Graham Sponsors GoldRush Rally

228039921,CBC5A94FC8E02B35A56

Robert Graham, a platinum sponsor of the GoldRush Rally, teamed up with California Pizza Kitchen to use the Rally to raise funds for the Taylor Lynn Foundation.

Showrooming and Webrooming

AsktheExperts

Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.

Trinity Apparel Group Rolls out iDesign for Retailers

Trinity Apparel Group June 2014

Trinity Apparel Group, a custom clothing company, is rolling out its proprietary iDesign custom clothing system.

Art-Inspired, Attention-Getting PR, Texas-Style

Pockets founder David Smith and Dallas Cowboy DeMarcus Ware

Karen Alberg Grossman: Two Texas retailers, Pockets and M Penner, are using art and photography to to promote fashion.

Taking Your Retail Business Mobile

AsktheExperts

Jake Fell: Fortunately, great branding on mobile for an apparel retailer does not need to be difficult or expensive.