Marketing

Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”

Brian Trunzo Starring on Bravo’s The Singles Project

The Singles Project - Season 1

Brian Trunzo of Carson Street Clothiers is looking for love this summer on Bravo’s new docu-drama The Singles Project, premiering Tuesday, August 12.

Rothmans Opens 7 Diamonds Pop-Up Shop

Jim Giddon, Brian Boyle and Ken Giddon

Rothmans opened a 7 Diamonds pop-up shop and hosted a party with a special appearance by former New York Rangers hockey player Brian Boyle.

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Missions to the Moon

THE MISSIONS

General Electric, Android Homme and JackThreads have collaborated on a limited edition moon boot-inspired sneaker made from space age materials.

Up Next: No Alterations

Joey Glazer

Nora McCarten: Joey Glazer launches No Alterations, a web series available from the iTunes App Store, this fall.

Paisley & Gray Opens Up Distribution

Paisley & Gray

After successful selling on JackThreads, Paisley & Gray is opening up distribution for spring 2015.

Mr. Porter to Launch Kingsman Collection Ahead of Film

Colin Firth plays a secret agent posing as a Savile Row tailor.

Moviegoers will actually be able to buy clothing from the spy thriller online at Mr. Porter while they watch it in theaters.

Robert Graham Sponsors GoldRush Rally

228039921,CBC5A94FC8E02B35A56

Robert Graham, a platinum sponsor of the GoldRush Rally, teamed up with California Pizza Kitchen to use the Rally to raise funds for the Taylor Lynn Foundation.

Showrooming and Webrooming

AsktheExperts

Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.