A reader asks merchandise planning expert Steve Pruitt, “What should we expect for holiday sales?”
A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”
Merchandise planning expert Steve Pruitt on how independent retailers should react to a slowing sales cycle.
Jack Abelson: One only need check the mail to see why inflation will not be a problem in the near future: We have been a sale/rebate society for more than 30 years.
Fred Rosenfeld: As apparel merchants, we are finding it impossible to isolate the web; it’s just part of what we do.
Steven Valenti, a retailer in Pittsfield, Mass., found a new way to grow his sales and his customer base.