Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.
A retailer asks merchandise planning expert Steve Pruitt, “Is is worth adding accessories, particularly jewelry, to my store’s mix?”
Fred Rosenfeld: There are two kinds of retailers: those who push goods based on last year’s performance and those who pull, selling image, aspirations and concepts—even if at a price.
A reader asks merchandise planning expert Steve Pruitt: “Last holiday started out great in November and then sputtered in December. Is there any way to understand what will happen this year?”
Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.
A retailer asks merchandise planning expert Steve Pruitt, “Are there any trends in the spring collections that we should get excited about and ready to push to our customers?”
A reader asks POS systems expert Michael Dattoma, “How does Apple Pay work and how I can prepare my store for it?”