Opinions

How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Adding Men’s Accessories and Jewelry to Your Store

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Is is worth adding accessories, particularly jewelry, to my store’s mix?”

Guest Editorial: Why Opening on Thanksgiving is a Bad Idea

Jack Abelson-FEATURED

Industry consultant Jack Abelson offers a modest proposal in the face of Black Friday creep.

Guest Editorial: Pulling for Change

FredRosenfeld-FEATURED

Fred Rosenfeld: There are two kinds of retailers: those who push goods based on last year’s performance and those who pull, selling image, aspirations and concepts—even if at a price.

Ask the Experts: Predicting Holiday Traffic

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt: “Last holiday started out great in November and then sputtered in December. Is there any way to understand what will happen this year?”

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Ask the Experts: What Trends Will Drive Spring Sales?

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Are there any trends in the spring collections that we should get excited about and ready to push to our customers?”

Guest Editorial: Quit Whining and Do Something!

Jack Abelson-FEATURED

Jack Abelson: Retailers need to focus on what they control and not what is out of their hands.

Ask the Experts: Is Your POS System Ready for Apple Pay?

Michael-Dattoma-FEATURED

A reader asks POS systems expert Michael Dattoma, “How does Apple Pay work and how I can prepare my store for it?”

Ask the Experts: Holiday Sales Predictions

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “What should we expect for holiday sales?”