A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”
Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.
A retailer asks merchandise planning expert Steve Pruitt, “Is is worth adding accessories, particularly jewelry, to my store’s mix?”
Fred Rosenfeld: There are two kinds of retailers: those who push goods based on last year’s performance and those who pull, selling image, aspirations and concepts—even if at a price.
A reader asks merchandise planning expert Steve Pruitt: “Last holiday started out great in November and then sputtered in December. Is there any way to understand what will happen this year?”
Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.
A retailer asks merchandise planning expert Steve Pruitt, “Are there any trends in the spring collections that we should get excited about and ready to push to our customers?”
A reader asks POS systems expert Michael Dattoma, “How does Apple Pay work and how I can prepare my store for it?”