Opinions

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Clearing Out Aging Goods

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Merchandise planning expert Steve Pruitt takes a question about moving through the markdown cycle.

Editor’s Letter: Luxury is…

Karen Alberg Grossman

Karen Alberg Grossman: As we honor luxury retailers in our Uptown Downtown issue, we share our favorite luxury quotes, grateful for the luxury of being in this wonderful business.

Guest Editorial: Made in America!

Steve Saft

Executive recruiter Stephen Saft makes the case for American manufacturing.

How Can I Improve Sluggish Menswear Business?

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Steve Pruitt: The current slow men’s business isn’t an economic problem, it’s a fashion problem.

Guest Editorial: Jack Abelson

Jack Abelson

Manly Footwear: Jack Abelson wants flip flops confined to the beach.

Understanding Margin and Turnover

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A readers asks merchandise planning expert Steve Pruitt about the importance of margin and turnover for retailers.

Showrooming and Webrooming

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Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.

Editor’s Letter: Let the Trend Evolve!

Karen Alberg Grossman

Karen Alberg Grossman: While the modern dress-up trend has positively impacted all tiers of distribution, not all agree on what it looks like or how to sell it.

What Drives Fashion?

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A retailer asks merchandise planning expert Steve Pruitt, “What is the primary driver of fashion demand?”