E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.
Jamie Davidson of Strong Suit: “No matter how secure you feel with your existing customer base, Baby Boomers are not the future.”
Jack Abelson argues that a robotic adherence to sales and promotions misses the chance to create a bond with shoppers.
E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.
Fred Rosenfeld argues that apparel companies like Gap and JCPenney would be more successful if they were run by merchants instead of executives from outside the apparel world.
Greg Shugar, co-founder of The Tie Bar, argues that consumers are tuning out social media marketing because too many brands and retailers try to use it as a sales tool.
Roy Nicholls: Companies that focused on surviving rather than succession planning are now dealing with a new world. The industry is so lean for talent that we’re now forced to redefine how we create leaders.
MR publisher emeritus Stu Nifoussi: “MR has been shaped by great merchants, unique super sales executives, a vibrant specialty store business and huge evolutionary change.”
“Oh to be young and unafraid and not know what you don’t know…” Karen Alberg Grossman reflects on 25 years of MR Magazine.