John Jones: Equilibrio introduced a proprietary patent-pending design dubbed “Motion D” during the New York menswear market.
“I noticed the collars of my dress shirts were the first part to show signs of age,” says Richie Frieman. “Over time they looked worn and collars began to fly away, regardless of how many times I starched or ironed them.” Frustrated and in search of a solution, Frieman created Collar Keeps: one by one […]
Under 40 bucks and eco-friendly—who won’t want to wear these shoes? By Hannah Roth Etnies has teamed up with Joie De Vivre Hotels to promote their “Buy a Shoe, Plant a Tree” campaign from June through September 2011. The three participating Californian hotels—Hotel Erwin in Venice Beach, Shorebreak in Huntington Beach and Pacific Edge Hotel […]
BigSky Technologies LLC, announced the issuance of the first in a series of patents for their GreenShield® fabric finish technology. GreenShield is a new process for water-, oil-, and stain-repellency that replaces the conventional polymer-based chemicals with particle-based green nanotechnology, reducing the use of fluorochemicals by as much as 10 times. The proprietary technology covered […]
Got a promotional video for your menswear store or brand? Send us a link! We recently featured an award-winning video from Gentry, a menswear store in Wichita, Kansas, that promoted dressing up. We’ve also been seeing some excellent video lookbooks from some innovative menswear brands. So we’re looking for more. From Friday, April 1st through […]
Gentry LTD from Intake Studio on Vimeo. While in Vegas, Karen and I had the pleasure of running into Britt Fulmer and Brandon Sullivan of Gentry Ltd., in Wichita, Kansas. They were excited to show us a new commercial they’d developed, called “It’s Time to Man Up,” and we were blown away! Talk about a […]
Location-based marketing platforms like Foursquare are changing the way retailers reach consumers. Location based marketing… what is it? And why should retailers care about it? New location-based technologies like Foursquare are helping create some excitement and offering new ways for retailers to interact with and market to customers. Here’s how Foursquare works: it’s a mobile […]