Equilibrio Pursues Patent on “Motion D” Technology

An Equilibrio "Motion D" style for fall 2012

John Jones: Equilibrio introduced a proprietary patent-pending design dubbed “Motion D” during the New York menswear market.

POS systems are a treasure trove of customer data

AsktheExperts

POS system expert Kevin McAdam: Are you collecting customer data at the point of sale? Knowing your customers may be the best way to ensure sales growth.

July Notebook: Come Fly Away

Collar Keeps

“I noticed the collars of my dress shirts were the first part to show signs of age,” says Richie Frieman. “Over time they looked worn and collars began to fly away, regardless of how many times I starched or ironed them.” Frustrated and in search of a solution, Frieman created Collar Keeps: one by one […]

Etnies collaborates with Joie De Vivre Hotels on eco-friendly shoe

Etnies Jameson 2 Eco Shoes

Under 40 bucks and eco-friendly—who won’t want to wear these shoes? By Hannah Roth Etnies has teamed up with Joie De Vivre Hotels to promote their “Buy a Shoe, Plant a Tree” campaign from June through September 2011. The three participating Californian hotels—Hotel Erwin in Venice Beach, Shorebreak in Huntington Beach and Pacific Edge Hotel […]

GreenShield® Fabric Finish receives U.S. patent for nanoparticle-based stain-resistant technology

bigSkyTechLogo

BigSky Technologies LLC, announced the issuance of the first in a series of patents for their GreenShield® fabric finish technology. GreenShield is a new process for water-, oil-, and stain-repellency that replaces the conventional polymer-based chemicals with particle-based green nanotechnology, reducing the use of fluorochemicals by as much as 10 times. The proprietary technology covered […]

Announcing MRketplace’s Video Weeks

Videoicon

Got a promotional video for your menswear store or brand? Send us a link! We recently featured an award-winning video from Gentry, a menswear store in Wichita, Kansas, that promoted dressing up. We’ve also been seeing some excellent video lookbooks from some innovative menswear brands. So we’re looking for more. From Friday, April 1st through […]

Getting started with social media

AsktheExperts

Q: I am trying to get a handle on how much time and effort I should spent in social media initiatives and what kind of return on investment I could expect. Frankly, it’s hard to know where to start. Any suggestions? A: Social media is obviously is a hot topic today for retailers. There has […]

Gentry Ltd. “mans up” the retail commercial

Gentry-videostill-March2011

Gentry LTD from Intake Studio on Vimeo. While in Vegas, Karen and I had the pleasure of running into Britt Fulmer and Brandon Sullivan of Gentry Ltd., in Wichita, Kansas. They were excited to show us a new commercial they’d developed, called “It’s Time to Man Up,” and we were blown away! Talk about a […]

Where you at? Location-based marketing for retailers

Foursquare

Location-based marketing platforms like Foursquare are changing the way retailers reach consumers. Location based marketing… what is it? And why should retailers care about it? New location-based technologies like Foursquare are helping create some excitement and offering new ways for retailers to interact with and market to customers. Here’s how Foursquare works: it’s a mobile […]

The Social Seminar

HauteLook

Social media insiders on the Project Panel in Las Vegas agree that the fashion industry is slow at adopting digital. One panelist said, “Brands who aren’t jumping on social media are getting left behind. It’s important to hire people now because soon enough the whole landscape will change.” The very nature of the fashion industry […]