Connecting the people, ideas and energy of the menswear business
Location-based marketing platforms like Foursquare are changing the way retailers reach consumers. Location based marketing… what is it? And why should retailers care about it? New location-based technologies like Foursquare are helping create some excitement and offering new ways for retailers to interact with and market to customers. Here’s how Foursquare works: it’s a mobile [...]
Social media insiders on the Project Panel in Las Vegas agree that the fashion industry is slow at adopting digital. One panelist said, “Brands who aren’t jumping on social media are getting left behind. It’s important to hire people now because soon enough the whole landscape will change.” The very nature of the fashion industry [...]
Do androids shop for electric suits? Or, why does a fashion director care about technology? Before I came to MR Magazine and the world of menswear retailing reporting, I worked in public relations. At one point, one of my most interesting assignments was working with the Consumer Electronics Association. The CEA was launching a program [...]
Okay, I’ll admit it. It’s the start of Mercedes Benz Fashion Week and, like every season, I still get excited to see what’s coming down the runways. I’m addicted to the rush of the new. But today I’m feeling a bit conflicted about the whole thing. You see, this weekend I was invited to see [...]
SuperBowl XLVI is upon us, and I’m sure electronics stores across the nation are having the usual run on the latest, greatest television sets, including those incorporating new 3D technology. When I went to see Avatar in a 3D movie theater, I have to confess to having a moment of style crisis when I was [...]
Outdoor clothing company Woolrich is to bring an odour eliminating technology called Agion Active to the apparel market this Fall. It has partnered with anti-odour firm Agion to launch the technology in a collection of Merino and polyester blend base …
John Auerbach is spearheading Gilt Groupe’s new full-price men’s e-commerce site. Gilt Groupe, the e-commerce firm famous for limited-time designer sample sales, has had a major impact on online retail by introducing the flash sale model. With more than 400,000 Gilt Man customers and Gilt Groupe’s $100 million-plus men’s business, the company is launching a [...]
Internet retailing giant Amazon has announced a new search capability for its men’s and women’s shoe stores to search and browse for shoes based on how they look. Shape joins price range, brand, and colour in the menu of choices when customers are searching. “With the launch of this new search feature, finding the right [...]
Swiss-based Schoeller Textil AG has developed a new finishing technology for garment fabrics to protect wearers from ticks and mosquitos. The Inzectic process works by paralyzing and killing pests such as ticks when they come into contact with a treated fabric surface. It is also said to cut down on the number of mosquitos landing [...]
New technologies revolutionize the way retailers interact with their clientele. Three technology firms are helping retailers adapt to the changing ways consumers shop for apparel. Two of them, Fits.Me and Virtual Closet, allow shoppers to “try on” clothes without any effort at all. First Insight helps retailers pick consumers’ brains for trend preferences and price [...]
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